What's Your Smartest Step to Improve Growth?
Find Out With the Breakout Score.
Business growth depends on sales, marketing, brand, and culture. But many companies don't know what's working and what's not.
The Breakout Score™ gives you a data-driven view of these key areas, so you can drive growth with confidence.
​Sample our approach with a Free Breakout Quick Score. Guess less. Grow more.
Align the Four Critical Drivers of Growth.
SALES
Converts opportunity to revenue. The engine for powering growth Critical areas such as: - Strategy/Funnel - Forecasting - Account Models - Metrics/Retention
MARKETING
Sparks awareness and drives demand. The fuel for accelerating growth​ Critical areas such as: - Target Market - Digital/Content - Campaign Planning - Customer Journey
BRAND
Shapes perception and builds trust. The foundation for growth Critical areas such as: - ​​​Architecture & Strategy - Positioning - Message Tone/Voice - Story and Experience
CULTURE
Unites and energizes people. The force for sustaining growth Critical areas such as: ​- Vision/Mission - Values - Leadership - Community
Get Clarity in Three Easy Steps.
1
COMPLETE SURVEY
Purchase your Breakout Score and take the online survey.
2
RECEIVE RESULTS
​Watch your inbox for your detailed multi-page Breakout Score Report.
3
GAIN INSIGHT
Interpret the report on your own or bundle consulting to discuss with us.
What's the Right Breakout Score for Your Business?
A Breakout Score reveals how ready your business is to grow. It's a 1-to-100 rating for your overall business as well as sales, marketing, brand, and culture.​​​​
Higher scores are strengths that drive growth. Lower scores are areas that need focus to improve results. Your report shows overall strengths, challenges, and areas to prioritize to accelerate growth.
​You can purchase just a Breakout Score and report, but we highly recommend adding consulting to maximize the value and depth of your insights. For the most accurate and in-depth learnings, request a custom quote below to ​survey multiple leaders.
This is for an owner or leader seeking insights based on their perspective. It includes a Breakout Score and detailed results report. We highly recommend including consulting for the best value and most meaningful insights.
Breakout Score for One Leader
Get expert guidance on sales, marketing, or brand topics in a focused Breakout Session.
Consulting Only
For the most accurate and actionable results, we recommend surveying multiple leaders. This captures a more complete, strategic view of your organization’s strengths and gaps. Let’s discuss what's best for your team.
Breakout Score for 2 or More Leaders
About The Breakout Group:
Bill Glenn, Founder
His Philosophy -- "Growth is maximized at the intersection of sales, marketing, brand, and culture."​​​
Bill Glenn is a veteran sales, marketing, and brand strategist who helps businesses build consistent growth.
With more than three decades of experience across startups, mid-size companies, and Fortune 50 brands, he brings a rare blend of strategic, analytical, and creative expertise across industries such as sports, entertainment, technology, financial services, legal, and construction.
​As founder of The Breakout Group, Glenn created the Breakout Score™ — an AI-powered, expert-guided diagnostic that identifies misalignments between brand, marketing, sales, and culture that limit growth. ​​​​
His approach combines AI, data, and behavioral insight with real-world experience to help leaders replace uncertainty with clarity and action.​​​​
Career Highlights​
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30+ years of leadership in brand, marketing, and sales across industries including sports, entertainment, technology, financial services, legal, advertising, and construction.
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Founder of the Insights & Analytics division at The Marketing Arm. Co-founder of the Celebrity DBI, the first data-driven scoring tool for evaluating celebrity and sports endorsements.
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Former Chief Marketing Officer for an AI-driven SaaS platform, serving endurance athletes.
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Adjunct marketing and sales professor at SMU, Baylor University, and the University of Dallas.
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Featured expert on CNBC, MSNBC, Bloomberg News and in Ad Age, USA Today, and SBJ.
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Advisor and strategist for startups and established businesses seeking to unlock revenue growth.
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