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Growth Bar Chart

What's the Smartest Way to Improve Growth?

Find Out With a Breakout Score.

To accelerate growth, sales, marketing, brand, and culture must be strong and fully aligned.

But most leaders lack this expertise and have to guess what’s working and what’s not. 

The Breakout Score™ uses expert analysis and AI to reveal what's strong, what's off track, and what to fix first to accelerate growth.

Get a Free Breakout Demo Score for a Quick Snapshot. 

7 questions. Under 2 minutes. Instant results.

For a complete diagnosis buy our full Breakout Score. Guess less. Grow more. 

Align the Four Critical Performance Drivers.

SALES

Converts opportunity to revenue. The engine for powering growth Critical areas such as: - Strategy/Funnel - Forecasting - Account Models  - Metrics/Retention

MARKETING

Sparks awareness and drives demand. The fuel for accelerating growth​ Critical areas such as: - Target Market - Digital/Content - Campaign Planning - Customer Journey

BRAND

Shapes perception and builds trust. The foundation for growth Critical areas such as: - ​​​Architecture & Strategy - Positioning - Message Tone/Voice - Story and Experience

CULTURE

Unites and energizes people. The force for sustaining growth Critical areas such as: ​- Vision/Mission - Values - Leadership - Community

Reveal the Disconnects.
Restore Momentum. 

Blind spots in your key drivers can stall performance. 

 

Your Breakout Score exposes them and provides clarity to drive results.

Three Steps to Better Performance. 

1

COMPLETE SURVEY

30 quick, strategic questions assess your key performance drivers. 

2

REVIEW REPORT

​Your custom Breakout Score and report is emailed to you in 24 hours.

3

TAKE ACTION

Adjust your approach on your own or leverage our strategic consulting.

How Do You Breakout?

A Breakout Score reveals how ready your business is to grow based on how well your sales, marketing, brand, and culture are optimized and aligned.

Your Breakout Score and Report includes: 

  • 1-100 Breakout Score for your company

  • 1-100 Breakout Optimization Score for each key driver

  • 1-100 Breakout Alignment Score for sales, marketing, brand, and culture

  • Insights for each score

  • Summaries for the strengths, challenges, and priorities that matter most​​​​

​ Choose the best version for your business: An individual Breakout Report or, for deeper, multi-leader insights, a Team Breakout Report.

​For best results, include consulting with your Breakout Score.

This is for an owner or leader seeking insights based on their perspective. It includes a Breakout Score and detailed results report. We highly recommend including consulting for the best value and most meaningful insights.

Breakout Score for One Leader 

Get expert guidance on sales, marketing, or brand topics in a focused Breakout Session.

Consulting Only

For the most accurate and strategic results, we recommend surveying multiple leaders. This captures a more complete view of your organization’s strengths and disconnects. Get a custom quote and let’s discuss what's best for your team.

Team Breakout Score (2 or More Leaders)

About The Breakout Group:
Bill Glenn, Founder

"Growth can be maximized only when sales, marketing, brand, and culture are optimized and fully aligned. But few companies can tell where that's happening and where it's not. The Breakout Score™ provides data-driven clarity that eliminates guesswork and drives results."​​​

BG headshot.jpg

Bill Glenn is a sales, marketing, and brand strategist. He helps companies unlock growth by using knowledge, experience, and AI-backed tools to discover and solve disconnects in sales, marketing, brand, and culture.

With more than three decades of experience across startups, mid-size companies, and Fortune 50 brands, he brings a rare blend of strategic, analytical, and creative expertise across industries such as sports, entertainment, technology, financial services, legal, and construction.

​As founder of The Breakout Group, Glenn created the Breakout Score™ — an AI-powered, expert-guided diagnostic that identifies misalignments between brand, marketing, sales, and culture that limit growth. ​​​​

His approach combines AI, data, and behavioral insight with real-world experience to help leaders replace uncertainty with clarity and action.​​​​

Career Highlights​

​

  • 30+ years of leadership in brand, marketing, and sales across industries including sports, entertainment, technology, financial services, legal, advertising, and construction.

  • Founder of the Insights & Analytics division at The Marketing Arm. Co-founder of the Celebrity DBI, the first data-driven scoring tool for evaluating celebrity and sports endorsements.

  • Former Chief Marketing Officer for an AI-driven SaaS platform, serving endurance athletes.

  • Adjunct marketing and sales professor at SMU, Baylor University, and the University of Dallas. 

  • Featured expert on CNBC, MSNBC, Bloomberg News and in Ad Age, USA Today, and SBJ.

  • Advisor and strategist for startups and established businesses seeking to unlock revenue growth.

​​​

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