Guess Less. Grow More.
Audit Your Growth Engine.
SALES
The combustion that powers growth. Converts opportunity to revenue Critical areas such as: - Strategy/Funnel - Forecasting - Account Models - Metrics/Retention
MARKETING
The fuel for growth. Sparks awareness and drives demand Critical areas such as: - Target Market - Digital/Content - Campaign Planning - Customer Journey
BRAND
The block/foundation of growth. Builds trust. Shapes perception. Critical areas such as: - Architecture & Strategy - Positioning - Message Tone/Voice - Story and Experience
CULTURE
The oil that sustains growth. Unites and energizes people Critical areas such as: - Vision/Mission - Values - Leadership - Community
Your Roadmap to Accelerate Growth.
The Breakout Score Turns Growth Complexity Into Decision Clarity.
The score was created by the strategist behind the DBI, an industry-leading brand endorsement index, and based on 30+ years of sales, marketing, and brand experience.
Using extensive client input to assess key growth drivers, the Breakout Score identifies the strengths, blind spots, and key actions to address to accelerate growth.
Your Breakout Score Report includes:
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Your Company's Overall Breakout Score
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Four Growth Driver Optimization Scores
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Your Breakout Alignment Score
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Insights for Each Score
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Strengths, Challenges, and Key Priorities
This is a partial one-page sample of an actual company's Overall Breakout Score. The full report shows the strength of individual areas, where misalignment compounds risk, and what actions should be considered.
Three Easy Steps to Clarity and Growth.
1
COMPLETE THE SURVEY
40+ strategic questions assess your key growth drivers.
2
GET YOUR BREAKOUT SCORE
Your custom Breakout Score with insights is emailed in 24 hours.
3
TAKE ACTION
Take informed action on your own or leverage our expert guidance.
Choose Your Breakout Score Solution.
NOTE: An Executive Review of your full Breakout Score Report is only available with the One Leader Bundle option.
One Leader Report:
Breakout Score Report Only
One Leader Bundle:
Breakout Score Report with Executive Review
Includes:
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Breakout Score Report
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90 min Executive Review
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30 days general email support
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90-Day Re-score ($249 value)
Includes:
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Participating Leader Report
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Consolidated company report
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2 hour Executive Review
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30 days general email support
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90-Day Re-score ($249 value)
Team Breakout Score:
Includes 2+ Leaders for Deeper Insight.
TEAM BREAKOUT SCORE FOR 2 OR MORE LEADERS
FOR EXTENDED SUPPORT, EXPLORE OUR GROWTH ADVISORY PARTNERSHIPS.
All Growth Partner engagements include and begin with the Breakout Score™ and include a re-score as needed.
Priority Growth Partner
Senior-level guidance for clients on important growth decisions, with space to reflect between sessions. Clients bring key questions to the session and we work through them to enable action between sessions.
What this looks like in practice:
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Includes one Breakout Score Report and Review
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Two focused working sessions per month
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Decisions are reviewed, not rushed
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Progress happens between sessions
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Senior-level judgment without operational involvement
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Clarity on what matters most
$4,995 Per Month (Month-to-Month)
Premium Growth Partner
Senior-level strategic partner designed for environments where growth decisions happen fast and missteps are costly. An ongoing, embedded relationship featuring real-time decisions, including priority alignment and tradeoffs.
What this looks like in practice:
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Includes one Breakout Score Report and Review
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Weekly focused working sessions
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Quick, time-sensitive decision priority
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Decision support and progress between sessions
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Senior-level judgment with operational involvement
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Clarity and ongoing alignment assurance across sales, marketing, brand, and culture
$12,995 Per 3 Months
(3 Month Minimum)
If most decisions can wait until a scheduled session, Priority is the right fit.
If decisions form continuously and need active engagement, Premium is the better choice.
Engagements are structured around outcomes and decision support versus guaranteed hours or meeting counts. Sessions and touchpoints are used where they add the most value.
About The Breakout Group:
Bill Glenn, Founder
"Sales, marketing, brand, and culture power your growth engine. The Breakout Score measures their strength and alignment so you can turn instinct and guesswork into decision clarity."
Bill Glenn is a sales, marketing, and brand strategist. He helps companies unlock growth by using 30+ years of knowledge and experience to solve sales, marketing, and brand challenges.
His background includes startups, mid-size companies, and Fortune 50 brands where he built a rare blend of sales, marketing, strategic, analytical, and creative expertise across a variety of industries such as sports, entertainment, technology, financial services, legal, and construction.
As founder of The Breakout Group, Glenn created the Breakout Score™, an AI-powered, expert-guided index that assesses a company's growth- readiness, including the strength and alignment of brand, marketing, sales, and organizational culture.
His approach combines AI, data, and related insights with real-world experience to help leaders replace guesswork and speculation with clarity.
Related Highlights
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Co-founder of the DBI, the first data scoring index for evaluating celebrity/athlete endorsements.
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Launched the Insights & Analytics Group at The Marketing Arm, including ROI modeling.
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Adjunct marketing and sales professor at SMU, Baylor University, and the University of Dallas.
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Featured expert on CNBC, MSNBC, Bloomberg News and in Ad Age, USA Today, and SBJ.
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Consultant and speaker for business sales, marketing, brand integration, and growth.
